RSA – SME Brochure

RSA Group offers a range of insurance policies to businesses and is re-introducing covers for small to medium sized enterprises (SME). They are looking for ideas and brochureware they can hand out to potential customers during trade shows. After a brainstorming session with the design team, we decided on the idea of a “Comeback Band Tour”. We pitched the idea to the client and they love it only problem is the budget doesn’t stretch to customised photo shoot for the brochures. We had to rely on stock images to create the images we need.

I was involved in sourcing for the imagery, doing the photo touch-ups and designing the brochure and CD cover.

Client: RSA Group
Agency: Pancentric Digital
Skills: Adobe Photoshop and InDesign


CD cover and brochure featuring the RSA drum kit. Whilst the concept is fun and tongue in cheek, the overall look and feel has to be professional, trustworthy and follows RSA brand guidelines.

 


Inside of the CD cover – referencing to small-medium enterprises like hairdressers and building trade.

 

 More inside and back of CD cover – the CD is designed to look like a vinyl. 

 

Inside the brochure – colours and placement of content follows RSA brand guideline.