Big thinker.

Small ego.

Hi, I’m Cristy Ball.
I'm a London-based Senior UI/UX Designer with a background in Digital Advertising. I enjoy working with a multidisciplinary team to bring better user experiences.

Debenhams :
Recover Abandon Basket

Re-engaging cart abandoners on-site to improve conversion

RSA Group + Nationwide

Delivering online self-service account for Nationwide Home Insurance customers.

Debenhams : Beauty Club

Increasing conversion rate with an improved online journey to Beauty Club sign up.

Severn Trent Water

Increasing customer satisfaction with an improved CRM solution.

I have both in-house and agencies experience, and have worked on projects using agile methodology.

Some of the brands I’ve worked with:

Want to know more?

Find me on LinkedIn or drop me an email.