Hi, I’m Cristy Ball.
I'm a London-based Senior UI/UX Designer with a background in Digital Advertising. I enjoy working with a multidisciplinary team to bring better user experiences.
Re-engaging cart abandoners on-site to improve conversion
Delivering online self-service account for Nationwide Home Insurance customers.
Increasing conversion rate with an improved online journey to Beauty Club sign up.
Increasing customer satisfaction with an improved CRM solution.
I have both in-house and agencies experience, and have worked on projects using agile methodology.
Some of the brands I’ve worked with: